Across every form of IP
We connect the work a business needs at each stage: patents and utility models, trademarks, designs, copyright, contracts and advisory services, public programs and IP valuation.
NEAR & WISE IP LAW OFFICE · SEOUL
We begin with the technology, the brand and the product’s visual form. One responsible team handles patents, trademarks and designs from filing and disputes to international expansion and value realisation.
What brings you here?
Cross-border matters are rarely simple. For Korean work or multi-jurisdiction portfolios, we work alongside your team from strategy through execution.
We structure domestic and international filings, registration, dispute response and value realisation around each stage of the business.
View services → FOREIGN ASSOCIATESComplex Korean matters do not need to be handled alone. A responsible attorney who understands MOIP standards and local procedure works as an extension of your team, from strategy through reporting.
Partner on Korean matters → FOR IP FIRMSFor demanding multi-jurisdiction matters, we coordinate country strategy, trusted local counsel, translation and deadlines as an extension of your international team.
Partner on global matters →Membership Committee Director
YMC Director
Direct links to local professionals
Korea liaison
Near in practice. Wise in strategy.
Obtaining a right is not the end. The goal is to make it work for the business.
The attorney in charge works with you from start to finish. We preserve the technical context, read the business stage and competitive landscape, and design both the right protection method and the route to value realisation.
Registration is only the start. We make rights work in the business.Seungyeob Baik · Founding Partner
Different expertise. One standard.
Four patent attorneys and one of-counsel attorney bring their expertise together, staying connected from the first technical question through protection, disputes and value realisation.

Founding Partner
Patent & Trademark AttorneyB.S. Nuclear Engineering, Hanyang University
Patents & trademarks · Korean and international filings · Disputes · IP valuation
Partner
Patent & Trademark AttorneyB.S. Mechanical & Aerospace Engineering, Seoul National University
Trademark filing and registration · Patent prosecution and disputes · Designs
Associate
Patent & Trademark AttorneyB.S. Electrical Engineering, Pusan National University
Electrical and electronics prosecution; Certified Technology Credit Appraiser
Associate
Patent & Trademark AttorneyB.S. Chemical & Biomolecular Engineering, KAIST;
MSc Computer Science candidate, UCD

Of Counsel
Attorney-at-Law · Patent & Trademark AttorneyChemical & Biological Engineering, SNU · J.D., Yonsei Law School
Litigation, legal advice, M&A, licensing, investment and contracts
Our record of more than 1,900 matters and projects extends well beyond patents to trademarks, designs, copyright, advisory work and IP valuation. We protect technology, brands and product form across markets worldwide.
We connect the work a business needs at each stage: patents and utility models, trademarks, designs, copyright, contracts and advisory services, public programs and IP valuation.
Our matter records span digital technologies, manufacturing and mobility, biotechnology and advanced materials.
We combine close knowledge of MOIP standards and local practice with relationships built through LESI, AIPPI, INTA and APAA to coordinate work across virtually every major jurisdiction.
Anonymized totals from internal matter-management records as of September 2026. Client names and individual matter details are not disclosed.
Trademark, design and copyright work does not end with a filing or registration. Drawing on experience across industries, we connect protection strategy with contracts, licensing, disputes and portfolio care in Korea and worldwide.
From clearance and specification strategy to Korean and international filings, oppositions, trials, MADRID, renewals and portfolio management.
We connect prior-design review, drawings and product indications, Korean and overseas filings, similarity analysis, HAGUE, disputes and overseas annuities.
From authorship and ownership review to registration, contracts, licensing, assignments, infringement response and dispute prevention.
Engineers first. Attorneys always.
Each stage informs the next. Experience in transactions and exits changes how rights should be designed from day one.
Korean patent, utility model, design and trademark filing and registration, including office-action strategy.
→Infringement analysis, opinions, design-arounds, warning-letter response, trials and litigation—before a dispute hardens.
→We assist overseas applicants and foreign associates with Korean patent filing and PCT national phase entry in Korea, Madrid Protocol trademark designations of South Korea, and Hague System design designations of South Korea. We coordinate Korean procedures and responses to refusals alongside international portfolio expansion.
→We monitor country-specific deadlines and costs, then coordinate payment through trusted local counsel so overseas patents remain in force.
→We track renewal windows and local document requirements across jurisdictions so valuable trademark registrations do not lapse.
→We monitor country-specific payment deadlines and costs, coordinating overseas design annuities through trusted local counsel.
→Experience beyond registration changes how rights are designed from day one. We consider proof of infringement, family structure and transaction potential from the outset.
Discuss IP valuation →A global IP strategy seminar with Marko, Anna, Roberto and Noor: deepening dialogue with the financial sector and helping Korean companies turn intellectual property into overseas revenue.
Developing each person's expertise should help colleagues grow and lead to better judgment for clients. Patent attorney Seungyeob Baik shares his thoughts on learning and growth at Near & Wise.
IP and licensing colleagues came together at the National Assembly Members’ Office Building for four panels, audience questions and conversations that continued over lunch and at the reception.
Jiyoung Yoon will speak at LESI YMC Pan-Europe 2026, bringing a comparative perspective on European and Korean frameworks to the discussion on innovation and IP.
Seungyeob Baik and Jiyoung Yoon joined the AIPPI World Congress 2026 in Hamburg, exchanging ideas and reconnecting with IP colleagues from around the world.
On 27 October, practitioners from four markets discuss the path from IP rights to cash flow.
A practical guide to LESI YMC APAC and LES APAC 2026, including special access information for Korean professionals.
Strengthening our protection capabilities in electrical, electronics and software technologies.
Bringing together patent practice in chemistry and biotech with business process automation and AI transformation.
Practical differences in MOIP examination and procedure that foreign applicants can easily overlook.
At the LESI Annual Meeting 2026, the Near & Wise team connected with IP and licensing professionals from around the world.
At LES Italy 2025, Seungyeob Baik joined IP professionals from seven jurisdictions to discuss AI distillation, reverse engineering and trade-secret protection.
Managing Partner Seungyeob Baik will speak in Bangkok at LESI YMC on security and efficiency in AI IP management tools.
We reunited with longstanding colleagues and made new connections at the AIPPI World Congress 2025.
Seungyeob Baik and Soojin Yang met international IP and licensing professionals at LESI 2025 in Singapore.
Seungyeob Baik and Soojin Yang attended the YMC conference in Kuala Lumpur ahead of the main LESI event in Singapore.
We joined IP professionals from around the world at the AIPPI World Congress 2024.
Seungyeob Baik delivered an IP lecture for entrepreneurs at Seoul National University Campus Town.
We met and exchanged views with international IP and licensing professionals at LESI 2024 in Madrid.
We met fellow IP professionals at the AIPPI World Congress 2023 and looked forward to seeing them again next year.
As a speaker at LESI 2023 Workshop 2, Seungyeob Baik explained Korea’s IP-backed financing structure and how start-ups can benefit from it.
Seungyeob Baik presented Korea’s IP financing structure on the “Valuation of IP and Industry 4.0” panel at the ASEAN IPA conference.
Seungyeob Baik lectured law students at National Economics University (NEU) in Hanoi, Vietnam, on Korean IP financing.
We are meeting IP colleagues from around the world in San Francisco at the AIPPI World Congress 2022.
Firm news and practical guidance are updated here as they are published.
From pre-filing or registration review to contracts, disputes, international expansion and portfolio maintenance, the responsible attorney will identify the right protection and next step with you.